SEO, Apps & Startups: Andrew Lay on Growing Small Businesses in the Digital Age

Logan Richetti sits down with Andrew Lay, founder of Hierographx, to unpack his journey from building risky, investor-backed apps to launching a full-service digital agency. Andrew shares what he learned from early pivots, the realities of app development, and the hidden costs that most entrepreneurs overlook.

They also dive into how small businesses can compete in today’s digital world with better websites, smarter SEO, and the power of user testing. From practical tips on boosting online visibility to stories of client success, this conversation is packed with insights for business owners, startup founders, and anyone looking to grow through technology.

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