The Business of People: HR, Fitness, and Community with Ali Huntoon

What does it really take to build a business around people—and do it well?

Logan Richetti sits down with Ali Huntoon, founder of Allied HR Solutions and Allied Group Fitness, to unpack the realities of entrepreneurship, employee retention, workplace culture, and why movement is just as important for mental health as it is for physical health.

Ali shares how she launched a fractional HR firm at the very start of 2020, why small businesses don’t need full-time HR to do things right, and how thoughtful leadership, communication, and culture-fit hiring can make or break an organization. The conversation also dives into Ali’s second passion—fitness—and how building an inclusive, judgment-free community has transformed the way people experience exercise.

This episode is packed with real-world insight for business owners, leaders, and anyone passionate about building healthier workplaces and stronger communities.

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