Midland's Quiet Crisis: Why United Way Needs Our Help w/ Brendy Lange
Episode Description:
What happens when the cost of living keeps rising, but the resources available to help people are shrinking?
Brendy Lange joins Logan on Talk Midland to discuss United Way of Midland County's annual fundraising campaign and the growing financial challenges facing families and individuals right here in our community.
With a campaign goal of $4.1 million, Brendy explains why United Way's work goes far beyond fundraising. From supporting approximately 25 local nonprofit agencies to helping working individuals and families who struggle to make ends meet, United Way plays an important role in connecting resources with the people who need them.
They discuss Midland's ALICE population—people who are employed but financially constrained—along with housing assistance, childcare affordability, declining nonprofit funding, and the importance of preventing a crisis before it happens.
Brendy also shares why 100% of the money raised by the local United Way campaign stays in Midland, how matching programs can increase the impact of donations, and why getting involved is about more than writing a check.
Learn more, volunteer, or donate at UnitedWayMidland.org.
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